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LIFE IN PERSPECTIVE

It's true, the market for peoples attention is saturated and it takes a lot of effort to get the masses to care. Luckily, this project showed me that it is still possible to attain a relative level of success by puting in the hours and being startegic. Furthermore, the people we where able to reach all had wonderful words of encouragement for us and we are not giving up yet on our goal to raise 25 000$. On the other hand, I realized that on social media, how you transmit a message is exponantially important and often more important than the message itself. This made me question if we as a society are also too often amplifying the voices of people based on how they present themselves  in contrast to their actual speech and actions that backs it up? Nonetheless, I feel priviledged to have acheived real life changes in my personal family's physical and nutritional habits and only time can tell if that spread of positivity and inspiration will create greater changes at a larger scale. Personally, for this result alone, I would recommand to anyone to embark on such selfless and meaningfull growth journey. It's hard to even explain, it’s a grind and it wont always be fun and easy and you need to be willing to learn and be vulnerable, ask for help and delegate or else such project can take over your life. If possible, doing it with family members, I find will force you to work together even in disagreement, uncovering underlying problems and unadressed dynamics that would otherwise stay unchanged while finding solutions to accommodate everyone.Therefore strengtening your relationships. Finally, as Mahatma Gandhi once said, I have come to believe through this awareness campaign that "The best way to find yourself is to lose yourself in the service of others" (Britannica, 2023)

My parents, Genevieve Turcotte and Robert Vaillancourt, introducing their lifelong friends to their newfound love for hiking in nature while taking a group selfie picture.
My mother, Genevieve Turcotte,surrounded by referee and team captains, doing the inaugural hockey faceoff before the breast cancer awareness game we planned with Saint-Georges proffesional  hockey team, cool Fm 103,5.
Both my parents, Genevieve Turcotte and Robert Vaillancourt, being happy to have discovered a new scenic trail crossing magnificent falls close to their house.
Me, my girlfriend and my mom enjoying the great outdoors with our dog on the side of a nearby river during spring.
My brother, Xavier Vaillancourt,  rediscovering his childrens hearth while playing outdoors on the floor with  our dog during winter break 2022.

BIBLIOGRAPHY 

American Cancer Society. (2023) Retrieved from https://www.cancer.org/cancer/breast-cancer/risk-and-prevention/can-i-lower-my-risk.html

Britannica. (2023) Retrieved from https://www.britannica.com/summary/Mahatma-Gandhi-Timeline

Canada Helps. (2022) The Giving Report 2022. Retrieved from

https://www.canadahelps.org/en/the-giving-report/download-the-report/

Canada Helps. (2021) The Giving Report 2021. Retrieved from https://www.canadahelps.org/media/The-Giving-Report-2021_EN.pdf

Dobson, E. (2022) 30+ Influencer Marketing Statistics You Should Know 2023. Shopify. Retrieved from  https://www.shopify.com/ca/blog/influencer-marketing-statistics

Fondation du Cancer du sein du Québec. (2023) Retrieved from https://rubanrose.org/minformer/a-propos-du-cancer-du-sein/statistiques-sur-le-cancer-du-sein/

Khan, N., Afaq, F., & Mukhtar, H. (2010) Lifestyle as risk factor for cancer: Evidence from human studies. Cancer letters, 293(2), 133–143. https://doi.org/10.1016/j.canlet.2009.12.013 

Navarro, J. (2023) North America ad spend 2024. Retrieved from https://www.statista.com/statistics/429036/advertising-expenditure-in-north-america/?fbclid=IwAR0WVmxosz5KzllDPp4ISrkRKv0dxn42YTSfH_3Uf-62zo4xGjlB2-SfcaA

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Black on white logo ( kilimanjaro mountain) of the Kilimanja Rose initiative for breast cancer awarness.
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